Delice de France has teamed up with confectionery experts Toblerone to launch the UK’s first branded pastry treat. Available September 2011, the Toblerone Pastry combines the finest all-butter pastry with smooth, Swiss chocolate for a delicious, premium on-the-go snack.

Premium treats present a huge sales opportunity with over half the population continuing to purchase indulgent foods despite tighter budgets, and two in three consumers now buying snacks for on-the-go consumption.

A selection of branded POS is available from to support the launch